understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model … marketing communication strategies to arrive at external new hi-tech product success. In contingency theory, technological … and contingency theory to demonstrate their contributions to new hi-tech product success …

understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model … marketing communication strategies to arrive at external new hi-tech product success. In contingency theory, technological … and contingency theory to demonstrate their contributions to new hi-tech product success …

find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic … research / Bruce A. Johnstone -- Building grounded theory in entrepreneurship / Markus M. Mikeli and Romeo V. Turcan -- An …' ... the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and …