This paper presents a new stochastic three-way un folding method designed to analyze asymmetric three- way, two-mode binary data. As in the metric three- way unfolding models presented by DeSarbo (1978) and by DeSarbo and Carroll (1980, 1981, 1985), this procedure estimates a joint space of row...

The role of perceived risk in consumer behavior has been studied extensively by academic researchers. This paper introduces a methodology for the measurement of the effects of product features, marketing mix components, and individual differences on perceived consumer risk based on theoretical...