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Strategisches Markteintrittsverhalten junger Technologieunternehmen : Erfolgsfaktoren der Vermarktung von Produktionsinnovationen
Rüggeberg, Harald - 1997
Persistent link: https://www.econbiz.de/10000951339
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The non-consensus entrepreneur : organizational responses to vital events
Pontikes, Elizabeth G.; Barnett, William P. - In: Administrative science quarterly : ASQ ; dedicated to … 62 (2017) 1, pp. 140-178
Persistent link: https://www.econbiz.de/10011657636
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Marktaustrittsstrategien
Schmidt, Guido - 1994
Persistent link: https://www.econbiz.de/10000877507
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Prämarketing : zur Markteinführung neuer Produkte
Möhrle, Martin - 1995
Persistent link: https://www.econbiz.de/10000546451
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000602151
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000958983
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - 2009
Persistent link: https://www.econbiz.de/10003835920
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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679