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Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593
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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
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Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian - In: Netzwerkansätze im Business-to-Business-Marketing : …, (pp. 51-92). 1994
Persistent link: https://www.econbiz.de/10001289034
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Middle range theories of industrial purchasing strategies
Woodside, Arch G. - In: Advances in business marketing and purchasing 5 (1992), pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
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Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren; Möller, K. E. Kristian - In: The journal of business & industrial marketing 24 (2009) 7, pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806