This paper examines the question of how innovations diffuse across web 2.0 business designs and affect change at the industry level. We apply evolutionary theory as a theoretical lens and conceptualize the adoption and diffusion of innovations as a dynamic process where innovations propagate...

User acceptance and satisfaction are important factors when evaluating any technology. This paper investigates the key determinants that drive the adoption of social commerce within the Jordanian community. A modification to the Theory Of Acceptance And Use Of Technology was empirically...