Identity Economics provides an important and compelling new way to understand human behavior, revealing how our … beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our conception of who we are and …, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it …

This work bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of …

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our … beginning of a fourteen-year collaboration--and of Identity Economics. The authors explain how our conception of who we are and …, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it …