Entrepreneurial teams assign equity positions in their startups using a term sheet that details equity splits and conditions for being granted those splits. It is conventional wisdom in the entrepreneurial press that equal splits are poor choices. The conventional logic is that by not connecting...

We consider the presence of first-mover advantage or disadvantage in a duopoly model of product positioning in which firms are symmetric, except for order of entry. We study a generalization of the Hotelling model, in which a consumer's utility from a product depends on the location of product...