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Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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El consumidor y su actitud hacia la compra en establecimientos detallistas : identificación de segmentos y análisis de percepciones
Vázquez Casielles, Rodolfo - In: Estudios sobre consumo : revista del Instituto Nacional … 9 (1992) 23, pp. 49-64
Persistent link: https://www.econbiz.de/10001153610
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Manufacturer-distributor relationships : role of relationship-specific investment and dependence types
Vázquez Casielles, Rodolfo; Iglesias Argu͏̈elles, Víctor - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1245-1260
Persistent link: https://www.econbiz.de/10011802895