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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz; Vergara, F. Elizabeth - In: International transactions in operational research : … 15 (2008) 3, pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
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Learning, forgetting, and sales
Villas-Boas, Sofia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718989
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Promotion tournaments with multiple tasks
Kiyotaki, Fumi (contributor) - 2008
This article analyses promotion tournaments where candidates engage in multiple tasks. We consider a promotion rule where the winner of the promotion tournament is randomly selected from the best performers at each task. The promotion tournament can achieve an efficient outcome for any...
Persistent link: https://www.econbiz.de/10003753101
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Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
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Sales promotion models
Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008
Persistent link: https://www.econbiz.de/10003755264