This work bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most...

Diese Einführung in die Wirtschafts- und Industriesoziologie stellt zentrale Fragestellungen und Themenbereiche der Wirtschafts- und Industriesoziologie zusammenfassend dar und unternimmt dabei den Versuch, aus den in der Regel disziplinär getrennten Themen der Wirtschafts- und der...