//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Moving from customer lifetime...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Relationship marketing
7
Kundenbindungsprogramm
4
Loyalty program
4
Theorie
4
Customer value
3
Einzelhandel
3
Kundenwert
3
Retail trade
3
USA
3
United States
3
Advertising effects
2
Bewertung
2
Brand
2
Cognition
2
Computer-assisted marketing
2
Customer acquisition
2
Direct marketing
2
Direktmarketing
2
Einzelhandelspreis
2
Evaluation
2
Freizeitwirtschaft
2
IT-gestütztes Marketing
2
Internet marketing
2
Kognition
2
Kundengewinnung
2
Leisure industries
2
Markenartikel
2
Online-Marketing
2
Retail price
2
Social Web
2
Social web
2
Werbewirkung
2
Australia
1
Australien
1
Bayesian networks
1
Bibliometrics
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
4
Author
All
Bonfrer, Andre
3
Drèze, Xavier
3
Brodie, Roderick J.
1
Vanhuele, Marc
1
Published in...
All
From Little's law to marketing science : essays in honor of John D.C. Little
1
International journal of forecasting
1
Les cahiers de recherche / HEC Paris
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
Saved in:
2
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
3
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
4
Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling
Vanhuele, Marc
;
Drèze, Xavier
-
2000
Persistent link: https://www.econbiz.de/10001553202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->