Problem Definition: There is a fierce debate among practitioners regarding ad blockers. On one hand, ad blockers are considered a serious threat to content platforms because advertising is a key revenue driver. On the other hand, people also argue that ad blockers improve the advertising...

Previous works on channel pricing in a symmetric setting routinely assume either linear demand functions or symmetric-at-symmetric prices when analyzing seemingly intractable demands or a general reduced-form demand structure. Through one classic channel structure, the common retailer channel,...

This paper studies probabilistic selling for vertically differentiated products, whereby consumers do not know the exact identity of a product until after making the purchase. An important feature of probabilistic selling overlooked by previous literature is that it changes the product line...

Problem Definition: We explore the impacts of store brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized:...

This paper is motivated by the ubiquitous practical existence of common retailer distribution channels (e.g., a grocery store offering multiple brands of the same product). Demand interdependence (product substitutability) among various brands is critical and thus we investigate its impact on...

Two-sided platforms are often coupled with exclusive hardware products that connect two sides of users, the consumers of the hardware product (i.e., buyers) and the application developers (i.e., sellers). The hardware product in the platform business model introduces three important issues that...