The awarding of the Olympic Games to a certain city or the announcement of a city's Olympic bid may be considered as a news shock that affects agents' market expectations. A news shock implies potential impacts on the dynamic adjustment process that change not only the volatility but also the...

1. Introduction -- 2. The curious case of the missing social agent in sports economics -- 3. Missing links: towards a theory of social economic agency for sports attendance -- 4. A critical realist-behavioural economics hybrid theory of sports attendance demand: the view from the other side of...