Fulk, Janet; Rogers, Everett M.; Von Glinow, Mary Ann - In: Journal of Organizational Change Management 1 (1988) 2, pp. 21-37
The fundamental premises of three different models of diffusion of new technologies are described; the similarities and differences in prediction which are derivable from the three perspectives are highlighted. These perspectives include (1) diffusion of innovation; (2) technology transfer; and (3)...
