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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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Scientific progress in marketing
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
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On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10011865105