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Rise of strategic nets — New m...
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Möller, K. E. Kristian
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Järvensivu, Timo
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
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ECONIS (ZBW)
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian
;
Rajala, Arto
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
Saved in:
2
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10000884402
Saved in:
3
A framework for identifying the roles of marketing
Rajala, Arto
-
1992
Persistent link: https://www.econbiz.de/10000847655
Saved in:
4
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
5
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
6
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian
-
1979
Persistent link: https://www.econbiz.de/10013391630
Saved in:
7
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
8
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
9
Metatheory of network management : a contingency perspective
Järvensivu, Timo
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003651178
Saved in:
10
Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren
;
Möller, K. E. Kristian
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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