Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
MANAGEMENT : LES CONSTRUCTEURS...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
18
Konsumentenverhalten
18
Brand
9
Markenartikel
9
Brand image
6
Luxury goods
6
Luxusgüter
6
Markenimage
6
Elderly people
5
Ältere Menschen
5
Brand management
4
Cognition
4
Kognition
4
Markenführung
4
consumer behavior
4
France
3
Frankreich
3
Preis
3
Price
3
Segmentation
3
Theorie
3
USA
3
United States
3
Behavioural loyalty
2
Beziehungsmarketing
2
Brand loyalty
2
Brand performance measures
2
Brands
2
Consumers
2
Einzelhandel
2
Experiment
2
Generalised Dirichlet model
2
Innovation
2
Luxury
2
Relationship marketing
2
Repeat purchase
2
Retail trade
2
Sales promotion
2
Stochastic models
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Language
All
English
2
French
1
Author
All
Laurent, Gilles
3
Chandon, Pierre
1
Choffray, Jean-Marie
1
Lambert-Pandraud, Raphae͏̈lle
1
Wansink, Brian
1
Published in...
All
Les cahiers de recherche / Centre HEC-ISA
1
Les cahiers de recherche / HEC Paris
1
Report / Marketing Science Institute
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
2
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
3
Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles
;
Lambert-Pandraud, Raphae͏̈lle
-
2002
Persistent link: https://www.econbiz.de/10001650100
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
