Der vorliegende Beitrag analysiert kurz die Struktur deutscher Genossenschaften aus dem Blickwinkel der Property-Rights-Theorie (vgl. Kramer 2002). Dabei zeigt sich, dass dieser im Bereich der Genossenschaftsforschung bis dato eher vernachlässigte Theorieansatz durchaus zur Verfolgung von...

Even though smalland mediumsized firms (SMEs) were believed not to proceed beyond exporting in their internationalization routes, we can observe new types of cooperation intensive entrepreneurial firms, so-called "micromultinational enterprises" (mMNEs), entering the global landscape. These...

Consider a market where firms sell differentiated but substitutable products. Each firm has some uniqueness for its products but also has non-cooperative rivals. The market power of a firm is determined by the inelasticity of demand for its products as well as it market share. First, an index...

Marketing is a system, a value, a complex. Marketing is a behavioral, interpersonal and cultural concept. The value of total marketing is the value of the exchange of signs, labels, recognition, identity, trends, time and comfort. Contextual markets are complexes that are remarketed or resold in...

Among the most prominent theoretical frameworks dealing with the economic underlyings of firms' make-or-buy decisions are Transaction Cost Economics (TCE) and the Resource Based View (RBV). Relying on panel data covering 107 European firms over eight years, I test predictions from both TCE and...

Effective marketing decision-making benefits from a rigorous, data-driven process that systematically evaluates alternatives based on insights and analysis. This study develops and evaluates a 5-stage decision-making process model integrating marketing engineering principles aimed to optimize...

Existing studies, largely based in the transaction cost economics tradition, approach the issue of vertical scope from the point of view of the decision faced by the individual firm about whether to make or buy, given a set of existing markets and well-defined vertical segments. However, recent...

The objective of this paper is to find the key factors that affect a firm's optimal transfer pricing policy. It examines two minimalist vertical models -- one consisting of a vertically integrated firm monopolizing an intermediate input for its own and rival's downstream division, and the other...

We examine how retailers discount the prices of product systems versus their constituent components. The topic is important because such systems are ubiquitous in our daily lives. In particular, many high-tech markets revolve around complex multi-component systems – e.g. a camera system...

Purpose – Logistic service providers (LSPs) are increasingly required to take over the ownership of network-specific inventories and to finance related working capital. The paper examines the nature of associated uncertainties, especially behavioural risks and illustrates the mechanisms of the...