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Bruhn, Manfred
67
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62
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45
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42
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39
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32
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30
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29
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27
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26
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26
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25
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25
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25
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24
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23
Sheth, Jagdish N.
23
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22
Helm, Roland
22
Gierl, Heribert
21
Mullainathan, Sendhil
21
Piller, Frank T.
21
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20
Stauss, Bernd
20
Postlewaite, Andrew
19
Rudanko, Leena
19
Backhaus, Klaus
18
Blundell, Richard W.
18
Günter, Bernd
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Swoboda, Bernhard
18
Tomczak, Torsten
18
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17
Reichwald, Ralf
17
Shy, Oz
17
Dellaert, Benedict G. C.
16
Hennig-Thurau, Thorsten
16
Matsushima, Noriaki
16
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11
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6
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Erasmus Research Institute of Management
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Verlag Franz Vahlen
4
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3
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Institut für Markt- und Distributionsforschung <Köln>
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Instituto Valenciano de Investigaciones Económicas
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Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Springer Gabler <Firma>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Christian-Albrechts-Universität zu Kiel
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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European Marketing Academy
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Helmut-Schmidt-Universität
2
IGI Global
2
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2
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2
International Telecommunications Society
2
Johns Hopkins University / Department of Economics
2
Melbourne Business School
2
NetLibrary, Inc
2
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2
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Gabler Edition Wissenschaft
153
Europäische Hochschulschriften / 5
139
NBER working paper series
111
SpringerLink / Bücher
107
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107
NBER Working Paper
99
European journal of operational research : EJOR
94
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Discussion paper / Centre for Economic Policy Research
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of economic behavior & organization : JEBO
72
Journal of business research : JBR
70
International journal of industrial organization
65
Economics letters
64
Springer eBook Collection / Business and Economics
62
CESifo working papers
57
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of retailing and consumer services
51
The American economic review
51
Discussion papers / CEPR
45
Journal of business economics : JBE
44
International journal of production economics
41
Lehrbuch
41
Neue betriebswirtschaftliche Forschung : Nbf
40
Working paper
40
International journal of production research
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Discussion paper / Tinbergen Institute
35
Discussion paper series / IZA
35
Operations research
35
The Rand journal of economics
35
Discussion paper
34
Journal of economics
34
Faculty & research / Insead : working paper series
33
Jahrbuch der Absatz- und Verbrauchsforschung
33
Marketing : ZFP ; journal of research and management
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
32
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ECONIS (ZBW)
13,210
Other ZBW resources
4
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1
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
2
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
3
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
4
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
5
Bonusprogramme als Instrumente des
Beziehungsmarketing
: eine theoretische und empirische Analyse
Müller, Steffen
-
2006
Persistent link: https://www.econbiz.de/10003358623
Saved in:
6
Moral hazard and customer loyalty programs
Basso, Leonardo J.
;
Clements, Matthew T.
;
Ross, Thomas W.
- In:
American economic journal : a journal of the American …
1
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003823944
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
8
Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo
(
ed.
);
Wilde, Klaus D.
(
contributor
)
-
2007
-
2., überarb. und erw. Aufl., Nachdr. Juli 2007
Persistent link: https://www.econbiz.de/10003495010
Saved in:
9
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
Saved in:
10
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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