Febra, Lígia; Costa, Magali; Pereira, Fábio - In: European research on management and business economics 29 (2023) 1, pp. 1-8
, analyze the effect of corporate reputation on stock return and risk. A model based on firms' financial market data was … reputation on return and risk, being the impact on the risk an area still little explored and with controversial results; thirdly … competitive advantage and on keeping a sustained superior performance. However, the impact of corporate reputation on risk, in …