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New product life cycle curve modeling and forecasting with product attributes and promotion : a Bayesian functional approach

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New Product Life Cycle Curve Modeling and Forecasting with Product Attributes and Promotion : A Bayesian Functional Approach

Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; … - 2022

New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...

Persistent link: https://www.econbiz.de/10014085745