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Social media marketing : game theory and the emergence of collaboration

Anderson, Eric - 2010

Persistent link: https://www.econbiz.de/10008653457

Social media : a new way to success?

Mustonen, Piia - 2009

Persistent link: https://www.econbiz.de/10003925596

Social Media Marketing : Game Theory and the Emergence of Collaboration

Anderson, Eric - 2010

Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of...

Persistent link: https://www.econbiz.de/10013522812

Learner-generated annotation of learning resources : lessons from experiments on tagging

Lohmann, Steffen; Thalmann, Stefan; Harrer, Andreas Georg; … - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 304-312). 2008

The importance of comprehensive annotations for learning resources is widely recognized. However, it is often unclear … how these annotations should be created. A promising solution might be that learners annotate learning resources during … execution of learning processes. This paper examines tagging as a learner-driven approach that can be used to get annotations on …

Persistent link: https://www.econbiz.de/10009376497