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With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....
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. Entrepreneurs should possess competencies in the emerging economies in order to lead their business successfully. Small scale … competitive world. This paper analyses the entrepreneurial competency levels of entrepreneurs established their business in an …
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We study entrepreneurs’ behavioral responses of effort (moral hazard) to avoid business failure.This is done in the …
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