This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. The distinct feature of these agencies is that they conceal important characteristics of the offered services, such as hotel locations or...

Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

The demand for services such as self-storage varies across locations, over time, as well as across customer segments. Service providers try to leverage these variations and maximize profits by adopting dynamic pricing policies. Implementing dynamic pricing, however, requires accurate estimates...

The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected students' attitude towards 20 statements about advertising. Ordinal...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

Cluster analysis is unique tool, which can be widely applied on marketing area. Multidimensional statistical methods often find practical use to marketing research area. The primary use of cluster analysis in marketing has been for market segmentation. The paper is attempting at shoving...

In a segmented waiting-line system, customers are segmented into two groups: those who are willing to wait for service and those who are willing to pay a premium to avoid a long wait. The use of waiting line segmentation has been shown to result in increased profit for the company or...