-dimensional decision outcomes, economic theory assumes a uni-dimensional utility measure. This paper reviews evidence from behavioral and … makers' difficulties can be explained once the motivational aspects of utility ("wanting") are disentangled from the … experiential ones ("liking") and the features of the different psychological processes involved are recognized. -- utility …

Decision making can be a complex process requiring the integration of several attributes of choice options … functional magnetic resonance imaging (fMRI) data from an investment decision (ID) study for ID-related effects. We propose a new … technique for identifying activated brain regions: Cluster, Estimation, Activation and Decision (CEAD) method. Our analysis is …