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There are instances when a consumer's overall utility depends on her own utility as well as on the utility of another individual (e.g., in case of shared consumption with another individual, or in case of buying a gift for someone). In such instances, in order to make a choice that maximizes her...
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Church and King (1993) develops a model of bilingualism, in which they talk about multihoming in language networks. Doganoglu and Wright (2006) talks of multihoming in the presence of price competition. As per the literature available in the public domain, we have not come across any theoretical...
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