Xiao, Dongpo; Zhang, Zhenji; Guan, Xiaolan - In: Journal of industrial engineering and management : JIEM 5 (2012) 2, pp. 509-517
Purpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the mode of networked marketing in TV media and Correlation theory, the essence...
