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performance by proposing the Pareto sales network asset as a reliable bridge for mediating EO and sales growth performance in SMEs … in Indonesia. Lending the network theory and the Pareto concept, we propose a concept on The Pareto sales network asset … oriented firm who success in accessing the Pareto sales network which by nature is outside of the firm will get the networked …
Persistent link: https://www.econbiz.de/10012917327
monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …
Persistent link: https://www.econbiz.de/10013037525
This paper proposes methods for identifying indirect network effects with dynamically optimizing consumers purchasing a …
Persistent link: https://www.econbiz.de/10014193164
Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...
Persistent link: https://www.econbiz.de/10012838809
In many industries, product design and manufacturing lead-times are sufficiently long that both the quality level of a product and the amount of inventory produced must be determined before a firm knows what the actual demand will be. In this paper, we conduct a theoretical analysis of such a...
Persistent link: https://www.econbiz.de/10012904312
Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it...
Persistent link: https://www.econbiz.de/10012766775
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