We solve for an S-shaped schedule for market size for a new product that undergoes gradual widespread adoption. We hypothesize that the speed of market expansion is positively related to the current profit per unit being produced. In a mature market the unit profit is relatively low.

The paper studies the macroeconomic effects of an increase in tourism demand due to an exogenous increase in foreigner's income one the one hand and due to marketing activities in tourism of a small country that specializes completely in tourism production. Using a dynamic general equilibrium...

The purpose of this article is to find out the relationship between yellow price tags and consumer reference prices. A laboratory study was conducted among 150 respondents, who were put in an experimental purchase situation and their initial internal reference prices were compared affected...

The paper introduces the concept of customer-based brand equity for a tourism destination and thereby completes previous tourism destination studies which have exclusively investigated the destination image concept. Since no other authors have combined the four proposed dimensions (awareness,...

Objective – Corruption is the greatest threat for growth and stability in an organization. The eradication of corruption has been achieved through instruments, law enforcement and inspectorate measures, but corruption levels in Indonesia are still not as low as other ASEAN countries such as...

Objective - This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used,...

The aim of this paper is to analyze the effect of moral judgment, both collective and individual, on the acquisition of counterfeit goods. A second objective is to identify to what extent the purchase intention of counterfeits is useful as an indicator of the final decision to buy these...

We bridge the currently used practices sale and operation planning into supply demand integration company system. Paper is presenting actual analytical outputs (particular outputs) about company demand and supply integration systems. On this base we formulate recommendations in the form of DSI...

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...