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Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a; Bratina, Danijel - In: Management 13 (2018) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
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Kostenorientierte Klassifikationsanalyse : Theorie und betriebswirtschaftliche Anwendungen
Bonne, Thorsten - 2000
Persistent link: https://www.econbiz.de/10001429342
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Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
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Customer poaching and advertising
Branca Esteves, Rosa - In: The journal of industrial economics 57 (2009) 1, pp. 112-146
Persistent link: https://www.econbiz.de/10003814874
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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A joint model of usage and churn in contractual settings
Ascarza, Eva; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 570-590
Persistent link: https://www.econbiz.de/10009787938
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Modifying transactional databases to hide sensitive association rules
Menon, Syam; Ghoshal, Abhijeet; Sarkar, Sumit - In: Information systems research : ISR 33 (2022) 1, pp. 152-178
Persistent link: https://www.econbiz.de/10013188313
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Hiding sensitive information when sharing distributed transactional data
Ghoshal, Abhijeet; Hao, Jing; Menon, Syam; Sarkar, Sumit - In: Information systems research : ISR 31 (2020) 2, pp. 473-490
Persistent link: https://www.econbiz.de/10012295013