Motivated by direct interactions with practitioners and real-world data, we study a monopoly firm selling multiple substitute products to customers characterized by their different social network degrees. Under the multinomial logit model framework, we assume that the utility a customer with a...

Revenue management decisions often have both strategic and tactical components. Strategic decisions happen first and set the broad and long-term operational context in which tactical decisions are frequently and repeatedly made, often on a weekly or daily basis. We consider a joint optimization...

Large-scale online platforms launch hundreds of randomized experiments (a.k.a. A/B tests) every day to iterate their operations and marketing strategies, while the combinations of these treatments are typically not exhaustively tested. It triggers an important question of both academic and...