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Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte

Henseler, Jörg - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003238704

Loyaliteit en tevredenheid : een studie naar de relatie tussen merktrouw en consumententevredenheid

Bloemer, Johanna M. - 1993

Persistent link: https://www.econbiz.de/10000857774

An activities-based approach to network management : an explorative study

Manser, Kristina; Hillebrand, Bas; Klein Woolthuis, … - In: Industrial marketing management : the international … 55 (2016), pp. 187-199

Persistent link: https://www.econbiz.de/10011503669

The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context

Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002

Persistent link: https://www.econbiz.de/10001780786

Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context

Odekerken-Schröder, Gaby (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001781964

Marketing: its dynamics and challenges : proceedings

Bloemer, Johanna M. (contributor); Lemmink, Jos (contributor) - 1994

Persistent link: https://www.econbiz.de/10000923278

The complex relationship between consumer satisfaction and brand loyalty

Bloemer, Johanna M. - In: Journal of economic psychology : research in economic … 16 (1995) 2, pp. 311-329

Persistent link: https://www.econbiz.de/10001187042

Customer Equity von KMUs

Bliemel, Friedhelm W.; Henseler, Jörg - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 235-252). 2003

Persistent link: https://www.econbiz.de/10001759671

Kundenwert als Baustein zum Unternehmenswert

Henseler, Jörg; Hoffmann, Thorsten - 2003

Persistent link: https://www.econbiz.de/10001760893

Common Beliefs and Reality About Partial Least Squares : Comments on Rönkkö & Evermann (2013)

Henseler, Jörg; Dijkstra, Theo Klaas; Sarstedt, Marko; … - 2014

This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with Rönkkö and Evermann’s study:...

Persistent link: https://www.econbiz.de/10014146225