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A Theory-Based Interpretable Deep Learning Architecture for Music Emotion
Fong, Hortense; Kumar, Vineet; Sudhir, K. - 2022
Music is used extensively to evoke emotion throughout the customer journey. This paper develops a theory … emotional response to music. To develop a theory-based CNN, we first transform the raw music data into a format … for higher-order music features that are based on the physics of sound waves and associated with perceptual features of …
Persistent link: https://www.econbiz.de/10014085577
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Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice
Temme, Dirk (contributor); Paulssen, Marcel (contributor);  … - 2007
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
Persistent link: https://www.econbiz.de/10003635077
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Gruppenvergleiche bei hypothetischen Konstrukten : die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk (contributor); Hildebrandt, Lutz (contributor) - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10003727528
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10003796133
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Misselling through agents
Inderst, Roman; Ottaviani, Marco - In: The American economic review 99 (2009) 3, pp. 883-908
Persistent link: https://www.econbiz.de/10003863208
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Product pricing when demand follows a rule of thumb
Matzke, Christina; Wirth, Benedikt - 2009
We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...
Persistent link: https://www.econbiz.de/10003850650
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Slotting allowances and manufacturers' retail sales effort
Foros, Øystein; Kind, Hans Jarle; Sand, Jan Yngve - In: Southern economic journal 76 (2009) 1, pp. 266-282
Persistent link: https://www.econbiz.de/10003880428
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Enriching interactions : incorporating outcome data into static discrete games
Ellickson, Paul; Misra, Sanjog - 2011
When modeling the behavior of firms, marketers and micro-economists routinely confront complex problems of strategic interaction. In competitive environments, firms make strategic decisions that not only depend on the features of the market, but also on their beliefs regarding the reactions of...
Persistent link: https://www.econbiz.de/10008906032
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Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
Herold, Jörg; Polzin, Kerstin - 2011 - [Online-Ausg.]
Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser...
Persistent link: https://www.econbiz.de/10008988937
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876