Rationale of the Study: The extensive writing on consumer of green newly focus by the marketers and markets. Even though consciousness environmental in Indian consumers is examined through the literature, their buying behavior towards products green is not so far implicit. Therefore, the present...

Mergers and Acquisitions (M&A) have become a central instrument of organizational development. Consequently, research on M&A has developed into a complex research area of management science in recent years. However, the different perspectives are so heterogeneous that a holistic view is often...

Objective - The praxeology recognized by some theorists as the relevance of the results of the research process for managerial and academic practice, is evidenced by others as absent. The purpose of this paper is to propose an evaluation of the results of the research process in management,...

We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...

In this paper we investigate the ways in which new forms of organization enabled by digital technologies such as crowdsourcing and digital marketplaces are allowing firms to circumvent and defy traditional knowledge constraints. This is part of the broader question of when and why these forms of...

Structural theories of absorptive capacity (ACAP) usually aim to specify organizational design characteristics that lead to a high level of ACAP. Drawing on the theories of organizational design and knowledge management, this paper reviews how organizational structure relates to ACAP in single...

With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....

We argue that there is a system of management ideas, that is, set of institutionalized high level heuristics that guide organizational and individual behaviours in managerial reality, involves distinct knowledge and transfers that knowledge across time and space, may change as a result of local...

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Uniswap is a decentralized exchange (DEX) and was first launched on November 2, 2018 on the Ethereum mainnet [1] and is part of an Ecosystem of products in Decentralized Finance (DeFi). It replaces a traditional order book type of trading common on centralized exchanges (CEX) with a...