as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …. -- Bounded rationality ; social learning ; population game ; differential game ; product life cycle ; monopoly ; competition …

customer base increases over time. Larger market size and lower competition strength result in higher acquisition and retention …We study the optimal customer-acquisition and customer-retention decisions of the representative firm in a dynamic … competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

We find display advertising influences customer search for both the advertised brand and its competitors. We exploit a …

As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main … effects of competition (measured by number of ads on the paid-search listings) on click-volume and CPCs of paid-search ads. On … the other hand, we are interested in understanding the determinants of competition, that is, how various demand and supply …

under the conditions that all internal and external conditions (market potential, word of mouth, effects of competition on …