the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … agricultural and food policies. We analyze intertemporal pricing of grocery retailers in Germany with a large set of scanner data … marketing channel underlying most analyses in agricultural economics. …