Mahmood, Iqbal; Ali Shah, Syed Zulfiqar - In: Pakistan journal of commerce and social sciences 9 (2015) 2, pp. 336-343
According to standard finance, risk and return are positively correlated, but many studies conducted in the behavioral finance and prospect theory context have revealed that risk and return are not positively correlated, but are negatively correlated. In this study, effort has been made to...