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Theory
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,613
Relationship marketing
9,114
Beziehungsmarketing
9,070
Brand management
7,606
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7,556
Brand image
6,723
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6,678
Customer satisfaction
5,677
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5,611
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5,600
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5,504
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5,042
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4,767
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4,764
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4,753
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4,577
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4,564
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4,386
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4,380
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4,345
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4,344
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4,333
Dienstleistungsqualität
4,330
Deutschland
4,220
Germany
3,870
Werbewirkung
3,713
Advertising effects
3,673
Electronic Commerce
3,649
Verbraucherverhalten
3,617
E-commerce
3,546
Experiment
3,403
Emotion
3,217
Advertising
3,166
Werbung
3,069
Pricing strategy
3,056
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3,051
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4,451
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7
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Anderson, Simon P.
27
Huber, Frank
26
Hruschka, Harald
25
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Bauer, Hans H.
19
Blundell, Richard W.
19
Postlewaite, Andrew
19
Inderst, Roman
18
Janssen, Maarten C. W.
18
Matsushima, Noriaki
18
Gierl, Heribert
17
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Kind, Hans Jarle
16
Peitz, Martin
16
Rudanko, Leena
16
Armstrong, Mark
15
Herrmann, Andreas
15
Herweg, Fabian
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Helm, Roland
14
Palma, André de
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Fishman, Arthur
13
Foros, Øystein
13
Franses, Philip Hans
13
Gröppel-Klein, Andrea
13
Nevo, Aviv
13
Swoboda, Bernhard
13
Chiappori, Pierre-André
12
Courty, Pascal
12
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National Bureau of Economic Research
100
INSEAD
9
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Center for Economic Research <Tilburg>
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
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NBER working paper series
99
Working paper / National Bureau of Economic Research, Inc.
89
NBER Working Paper
87
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
72
European journal of operational research : EJOR
69
International journal of industrial organization
66
Economics letters
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Europäische Hochschulschriften / 5
58
Journal of business research : JBR
58
Gabler Edition Wissenschaft
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
International journal of production economics
52
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
SpringerLink / Bücher
48
The American economic review
47
CESifo working papers
46
Discussion papers / CEPR
36
Operations research
34
Discussion paper
33
Journal of economics
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
The Rand journal of economics
32
Working paper
32
Discussion paper / Tinbergen Institute
31
International journal of production research
31
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Manufacturing & service operations management : M & SOM
28
The journal of industrial economics
28
European economic review : EER
26
American journal of agricultural economics
25
Journal of economics & management strategy : JEMS
24
Marketing : ZFP ; journal of research and management
24
The review of economic studies
24
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ECONIS (ZBW)
9,439
Other ZBW resources
4
RePEc
1
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1
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1
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
2
The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin
;
Parker, Andrew M.
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
Saved in:
3
When and how should retailers rationalize the size and duration of price
discounts
?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
4
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
The effect of permanent product
discounts
and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
8
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
9
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
10
Joint order and
promotion
effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
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