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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Status und Kundenbindung
Zimmermann, Jens - 2013
Persistent link: https://www.econbiz.de/10009754091
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Loyalty discounts
Akgun, Ugur; Chioveanu, Ioana - 2011
Persistent link: https://www.econbiz.de/10009724956
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Customer poaching and coupon trading
Kosmopoulou, Georgia; Liu, Qihong; Shuai, Jie - In: Journal of economics 118 (2016) 3, pp. 219-238
Persistent link: https://www.econbiz.de/10011536560
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Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej (contributor) - 2014
Persistent link: https://www.econbiz.de/10010423376
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Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith; Sprigg, Jim; Cosmas, Alex - In: The journal of consumer marketing 31 (2014) 6/7, pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
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Loyalty filters
Akerlof, George A. - In: The American economic review 73 (1983) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001822313
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Loyalty filters
Akerlof, George A. - In: An economic theorist's book of tales : essays that …, (pp. 175-191). 1984
Persistent link: https://www.econbiz.de/10001822319
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Modeling Reward Expiry for Loyalty Programs in a Competitive Market
Bazargan, Amirhossein - 2017
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. We develop and solve a stochastic model that reflects consumer behavior in...
Persistent link: https://www.econbiz.de/10012963888