Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural … importance and such wide distribution over time--even seen by some as "an elixir of life". While wine has been produced and … consumed for centuries, what is distinctive about the economics of wine? Professor Marks's book is an accessible exploration of …

Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural … importance and such wide distribution over time--even seen by some as "an elixir of life". While wine has been produced and … consumed for centuries, what is distinctive about the economics of wine? Professor Marks's book is an accessible exploration of …

, search cost for quality information within a given store, and search cost for comparing across two competing electronic wine …, and how market shares of wines sold by two stores or one were affected by search costs. When store comparison was … difficult, results showed that the market share of common wines was proportional to share of distribution, but when store …