This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

The primary objective of the presented research represents an evaluation of the terminology applied to the presentation of the strategic plans of companies. The purpose of the research was both an evaluation of the applicability of the terminology, defined in the theoretical level in the context...