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Theory
Marketing theory
3,221
Marketingtheorie
3,073
Kundenwert
2,590
Customer value
2,529
Relationship marketing
1,737
Beziehungsmarketing
1,718
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988
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961
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956
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772
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299
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288
Deutschland
285
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275
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262
Supplier relationship management
262
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261
Business-to-business marketing
235
B-to-B-Marketing
233
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4
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Kleinaltenkamp, Michael
13
Kotler, Philip
13
Bauer, Hans H.
11
Malhotra, Naresh K.
11
Keller, Kevin Lane
9
Kuß, Alfred
9
Pepels, Werner
9
Günter, Bernd
8
Hammerschmidt, Maik
8
Helm, Sabrina
8
Homburg, Christian
8
Krohmer, Harley
7
Meffert, Heribert
7
Wierenga, Berend
7
Albers, Sönke
6
Backhaus, Klaus
6
Bruhn, Manfred
6
Bultez, Alain V.
6
Gierl, Heribert
6
Hair, Joseph F.
6
Huber, Frank
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Hruschka, Harald
5
Hörschgen, Hans
5
Kaas, Klaus Peter
5
Kumar, V.
5
Mullins, John W.
5
Olbrich, Rainer
5
Vargo, Stephen L.
5
Walker, Orville C.
5
Bagozzi, Richard P.
4
Brodie, Roderick J.
4
Dekimpe, Marnik G.
4
Dichtl, Erwin
4
Diller, Hermann
4
Fader, Peter
4
Franses, Philip Hans
4
Hammann, Peter
4
Hansen, Ursula
4
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American Marketing Association
7
Erasmus Research Institute of Management
6
Duncker & Humblot
4
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
European Marketing Academy
2
Springer Fachmedien Wiesbaden
2
American Management Association
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
GfS-Forschungsinstitut
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Market Research Council
1
Marketing Science Institute <Cambridge, Mass.>
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
USA / Department of Agriculture
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Siegen / Lehrstuhl für Marketing
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
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Journal of marketing research : JMR
16
Gabler Edition Wissenschaft
14
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
SpringerLink / Bücher
11
Expanding disciplinary space : on the potential of critical marketing
10
Lehrbuch
10
Marketing theory
10
Handbook of marketing decision models
8
Journal of business economics : JBE
8
Journal of business research : JBR
8
ERIM report series research in management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Europäische Hochschulschriften / 5
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
SAGE library in marketing
6
Springer eBook Collection / Business and Economics
6
Berichte aus der Betriebswirtschaft
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
International series in operations research & management science
4
Schriften zu Marketing und Management
4
Springer-Lehrbuch
4
Tinbergen Institute research series
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Dienstleistungscontrolling
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Faculty & research / Insead : working paper series
3
Handbook of research on customer equity in marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
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ECONIS (ZBW)
824
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1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
3
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
Saved in:
4
3Cs method for firms' make-or-buy decisions : application in a large metal mechanical company
Reis, Luciana Paula
;
Fernandes, June Marques
;
Silva, …
- In:
International journal of business innovation and research
17
(
2018
)
4
,
pp. 494-515
Persistent link: https://www.econbiz.de/10011982358
Saved in:
5
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
6
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
7
Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung
;
Chen, Bocheng
;
Lau, Henry C. W.
;
Choy, …
- In:
International journal of value chain management : IJVCM
2
(
2008
)
4
,
pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
Saved in:
8
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming
;
Li, Zehui
;
Chen, Jinyuan
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
Saved in:
9
Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
Saved in:
10
Applying a customer value model in mobile communication business
Pynnönen, Mikko
;
Hallikas, Jukka
- In:
International journal of electronic business
6
(
2008
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
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