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Theory
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Brand management
17,639
Markenführung
17,225
Customer satisfaction
15,419
Kundenzufriedenheit
13,835
Relationship marketing
12,139
Beziehungsmarketing
12,056
Brand image
11,159
Markenimage
11,044
Satisfaction
10,972
Theorie
10,409
Zufriedenheit
9,761
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8,166
Dienstleistungsqualität
7,906
Deutschland
7,113
Germany
6,735
Markenartikel
6,439
Brand
6,411
USA
6,043
Online-Handel
5,840
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5,826
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5,825
Social web
5,821
United States
5,770
Online-Marketing
5,352
Internet marketing
5,320
Einzelhandel
4,612
Retail trade
4,555
Lebensqualität
4,449
Quality of life
4,425
Werbewirkung
4,143
Advertising effects
4,092
Electronic Commerce
4,040
E-commerce
3,887
Emotion
3,861
Marketingmanagement
3,673
Marketing management
3,659
Experiment
3,642
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Free
2,874
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4,669
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10
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1,090
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936
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Huber, Frank
33
Frey, Bruno S.
32
Anderson, Simon P.
27
Bauer, Hans H.
27
Stutzer, Alois
27
Burmann, Christoph
26
Esch, Franz-Rudolf
26
Hruschka, Harald
26
Peitz, Martin
24
Inderst, Roman
22
Mullainathan, Sendhil
21
Herrmann, Andreas
20
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Homburg, Christian
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Janssen, Maarten C. W.
18
Hildebrandt, Lutz
17
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Oswald, Andrew J.
16
Ahlert, Dieter
15
Armstrong, Mark
15
Gierl, Heribert
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Helm, Roland
14
Herweg, Fabian
14
Mitchell, Olivia S.
14
Moraga-González, José Luis
14
Palma, André de
14
Sattler, Henrik
14
Swoboda, Bernhard
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
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National Bureau of Economic Research
101
Springer Fachmedien Wiesbaden
16
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Edward Elgar Publishing
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Christian-Albrechts-Universität zu Kiel
3
Forschungsinstitut zur Zukunft der Arbeit
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Institut für Markt- und Distributionsforschung <Köln>
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Universität Mannheim
3
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
3
Verlag Franz Vahlen
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel / Institut für Volkswirtschaftslehre
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
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NBER working paper series
100
Working paper / National Bureau of Economic Research, Inc.
95
NBER Working Paper
87
SpringerLink / Bücher
87
Gabler Edition Wissenschaft
77
Discussion paper / Centre for Economic Policy Research
76
Europäische Hochschulschriften / 5
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Economics letters
66
Journal of economic behavior & organization : JEBO
61
Journal of business research : JBR
59
International journal of industrial organization
58
European journal of operational research : EJOR
57
Journal of economic psychology : research in economic psychology and behavioral economics
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Discussion paper series / IZA
49
Journal of retailing and consumer services
49
CESifo working papers
46
The American economic review
45
Springer eBook Collection / Business and Economics
40
Discussion papers / CEPR
38
Discussion paper / Tinbergen Institute
36
Discussion paper
35
Working paper
35
International journal of production economics
34
Journal of economics
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Operations research
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
31
The Rand journal of economics
30
Applied economics
29
IZA Discussion Paper
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
European economic review : EER
27
International journal of production research
26
The journal of industrial economics
26
Faculty & research / Insead : working paper series
25
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ECONIS (ZBW)
10,239
Other ZBW resources
3
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1
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
3
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
4
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
5
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
6
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
7
Markenimagekonfusion als Managementherausforderung : zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Weers, Jan-Philipp
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637067
Saved in:
8
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
9
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
10
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
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