Winkler, Thomas; Ulz, Anita; Knöbl, Wolfgang; Lercher, Hans - In: Journal of innovation & knowledge : JIK 5 (2020) 4, pp. 251-259
This paper establishes a criteria-based evaluation model to better understand frugal innovations and the reasons they are either successful or unsuccessful in developed markets. The three criteria for frugal innovation introduced by Weyrauch (2018) form the basis for the evaluation model. In...