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Theory
China
126,085
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Relationship marketing
25,963
Beziehungsmarketing
25,288
Brand management
17,522
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17,108
Theorie
13,466
Online-Marketing
12,968
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12,858
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11,065
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11,042
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10,948
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10,521
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9,499
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9,406
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8,578
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8,362
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8,124
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7,666
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7,316
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7,227
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7,181
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7,059
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6,983
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6,840
Online-Handel
6,840
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6,823
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6,679
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6,614
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6,564
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6,476
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6,436
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6,246
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5,917
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5,607
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Bruhn, Manfred
53
Homburg, Christian
50
Bauer, Hans H.
45
Huber, Frank
44
Herrmann, Andreas
35
Anderson, Simon P.
31
Ahlert, Dieter
27
Burmann, Christoph
27
Esch, Franz-Rudolf
26
Hruschka, Harald
26
Peitz, Martin
26
Qian, Yingyi
23
Inderst, Roman
22
Mullainathan, Sendhil
21
Piller, Frank T.
21
Bergemann, Dirk
20
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Helm, Roland
18
Janssen, Maarten C. W.
18
Meffert, Heribert
18
Bai, Chong-En
17
Hildebrandt, Lutz
17
Reichwald, Ralf
17
Benkenstein, Martin
16
Che, Jiahua
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Li, David D.
16
Matsushima, Noriaki
16
Swoboda, Bernhard
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
15
Roland, Gérard
15
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National Bureau of Economic Research
124
Springer Fachmedien Wiesbaden
17
INSEAD
10
American Marketing Association
6
Edward Elgar Publishing
6
European University Institute / Department of Economics
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
William Davidson Institute <Ann Arbor, Mich.>
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
3
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
3
IGI Global
3
Institut für Markt- und Distributionsforschung <Köln>
3
Instituto Valenciano de Investigaciones Económicas
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
Springer-Verlag GmbH
3
University of Waterloo / Department of Economics
3
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
3
Weltbank / Development Research Group
3
Center for Economic Research <Tilburg>
2
Centre for Economic Performance
2
Centro Studi Luca d'Agliano <Turin>
2
Christian-Albrechts-Universität zu Kiel
2
Econometrisch Instituut <Rotterdam>
2
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2
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2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Harvard Institute for International Development
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Internationaler Währungsfonds / Research Department
2
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NBER working paper series
123
Working paper / National Bureau of Economic Research, Inc.
122
Gabler Edition Wissenschaft
121
SpringerLink / Bücher
117
NBER Working Paper
107
Discussion paper / Centre for Economic Policy Research
99
European journal of operational research : EJOR
96
Europäische Hochschulschriften / 5
89
Management science : journal of the Institute for Operations Research and the Management Sciences
78
International journal of industrial organization
68
Economics letters
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of business research : JBR
64
Springer eBook Collection / Business and Economics
63
Journal of economic behavior & organization : JEBO
57
CESifo working papers
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
China economic review : an international journal
54
The American economic review
52
Journal of retailing and consumer services
51
Applied economics
46
Discussion paper
43
Discussion papers / CEPR
42
International journal of production research
39
Working paper
38
Economic modelling
37
Operations research
37
Discussion paper / Tinbergen Institute
36
International journal of production economics
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of economics
34
Energy economics
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
The Rand journal of economics
32
Discussion paper series / IZA
31
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
31
Journal of business economics : JBE
31
Manufacturing & service operations management : M & SOM
31
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ECONIS (ZBW)
13,265
Other ZBW resources
5
RePEc
2
Showing
1
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1
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
3
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
4
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
5
Influential factors and relational structure of Internet banner advertising in the tourism industry
Wu, Shwu-Ing
;
Wei, Pao-Lien
;
Chen, Jui-Ho
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10003695949
Saved in:
6
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
7
The impact of language and culture on perceived
website
usability
Nantel, Jacques
;
Glaser, Evelyne
- In:
Journal of engineering and technology management : JET-M
25
(
2008
)
1/2
,
pp. 112-122
Persistent link: https://www.econbiz.de/10003723413
Saved in:
8
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
9
Markenimagekonfusion als Managementherausforderung : zum Problem einer gedächtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken
Weers, Jan-Philipp
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637067
Saved in:
10
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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