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The why of consumption : contemporary perspectives on consumer motives, goals and desires
Ratneshwar, Srinivasan (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003932956
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Consumer goal structures and goal determination processes : an integrative framework
Huffman, Cynthia; Ratneshwar, Srinivasan; Mick, David Glen - In: The why of consumption : contemporary perspectives on …, (pp. 9-35). 2005
Persistent link: https://www.econbiz.de/10003932971
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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
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Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan (contributor);  … - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002479790