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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
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Marketing
Zikmund, William G.; Amico, Michael d' - 1984
Persistent link: https://www.econbiz.de/10000559680
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Marketing
Giles, G. B. - 1983 - 4. ed
Persistent link: https://www.econbiz.de/10000317372
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Readings in marketing
MacNair, Malcolm P.; Hansen, Harry L. - 1949 - 1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603
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Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596