Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...

Unternehmen stehen bei der Entwicklung neuer Produkte bzw. Dienstleistungen immer wieder vor der Frage, ob diese von den Konsumenten angenommen werden. Insbesondere der Erfolg von technologischen Innovationen ist nur schwer zu prognostizieren. Jörg Königstorfer betrachtet den...