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Economic decisions for consumers
Leet, Don Rodney; Driggers, Joann - 1983
Persistent link: https://www.econbiz.de/10000055604
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Stated choice methods : analysis and application
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre D. - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001484120
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Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen
Probst, Markus - 2002
Persistent link: https://www.econbiz.de/10001629297
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Die menschliche Entscheidung unter besonderer Berücksichtigung der Verbraucherentscheidung
Schwarz, Heinrich - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071252
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Nutzen als Basis von Kaufentscheidungen : die Bedeutung von Bedürfnissen und Ressourcen für das Konsumentenverhalten
Hohl, Nikolaus A. D. - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009300757
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Handbook of choice modelling
Hess, Stephane (ed.) - 2014
researchers and practitioners interested in human choices.' (Michel Bierlaire, EPFL Lausanne, Switzerland). -- 'Decision … studying decision-making from very different perspectives. Theoretical advances in the different fields have complementary … theoretical perspectives on decision-making, setting the foundations for exciting new multi-disciplinary approaches.' (Scott Brown …
Persistent link: https://www.econbiz.de/10011851705
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Handbook of choice modelling
Hess, Stephane (ed.); Daly, Andrew (ed.) - 2014
Persistent link: https://www.econbiz.de/10013550728
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Economic choice theory : an experimental analysis of animal behavior
Kagel, John H. - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10013493692
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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488