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This study analyzes the business model decision of social platforms with a commerce feature. In practice, social platforms can adopt either an advertising model or a brokerage model. We develop a game-theoretic model to recommend the better business model and investigate the effect of social...
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In this paper, we analyze how different dimensions of a seller's reputation affect pricing power in electronic markets … structure dimensions of importance from feedback posted on reputation systems. By aggregating and scoring these dimensions based … on the sentiment they contain, we use them to estimate a series of econometric models associating reputation with price …
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